Skincure: A Natural Way of Doing Skincare
Skincure: A Natural Way of Doing Skincare
This case study showcase how I designed an app focused
on skincare through natural remedies.
Introducing the Challenge
Challenge: 1
Imagine you’re after healthy, glowing skin, so you try one skincare product after another, each more expensive and promising than the last. But instead of seeing the results you want, your skin doesn’t improve.
Sometimes, it even gets worse—redness, irritation, or unexpected breakouts.
Yes, it may provide temporary relief but long-term use affects the skin in worse ways.
What’s causing this? Many products are filled with ingredients like parabens and sulfates that can actually harm your skin
Challenge: 2
Although professional treatments are more expensive but can offer great solutions, do you really need to see a dermatologist for something like mild acne or dry skin?
In many cases you don’t need to go to a dermatologist for non-severe skin problems.
Context
Skincare is more important than ever with today’s increasing pollution and busy lifestyles.
This case study looks at the major challenges in skincare today and the solutions I’ve developed to address them.
Let’s dive into this case study to explore why.
Skin Care
Core Users: addressing this issue
Group: 1
Those who are dealing with specific skin problems, like acne, dryness etc They’re actively searching for ways to heal and improve their skin.
Group: 2
This group doesn’t have specific skin concerns but wants to keep their skin healthy and protected from daily challenges like dust and pollution.
Both groups are seeking alternatives to chemical products and costly treatments.
Primary Research
Youtube
Healthline
This made me question, is there any more affordable, chemical-free way to approach skincare?
To my surprise i found that many people turn to natural solutions like Neem and Aloe Vera for their skin issues.
However, even these remedies come with their own limitations. Let’s explore why.
Understanding Natural Remedies
Growing up, I’d always laugh whenever I saw my sister with one of her natural face masks on it was like she’d turned into a ghost.
but despite all her effort her skin didn’t get better. Sometimes, it even got more irritated.
So I asked her about her experience with natural skincare to get a better understanding of why it wasn’t working for her
Scary Right?
User Current Approach to natural skin care
Searching for Natural Remedies
Users often turn to YouTube or Google to search for DIY skincare remedies that potentially solve their specific issues.
Adjusting to Side Effects
If a remedy causes irritation or doesn’t work, they start looking for alternate remedies or advice on how to fix it.
Following Skincare plan
If they find a remedy that works for them, they try to incorporate it into their routine, repeating it either daily or weekly depending on method
Trying Natural-Based Products
Some users find it difficult to make remedies at home, so they search for products that claim to use natural ingredients as an easier alternative.
Adjusting to Side Effects
Many people turn to friends or family for skincare advice, especially if they’ve had good results with natural skincare remedies.
Identifying Problems
We understand till now that people are already frustrated with chemical-based products and costly treatments.
But even with natural remedies, there are a lot of challenges.
Let’s go over them one by one.
I understand 🙁
User Current Approach to natural skin care
Time-Consuming Search
Finding the right remedy for your skin takes time and patience. You often end up going through endless videos and articles before something that finally works.
Trust Issues
When it comes to natural skincare remedies, trust becomes an issue. Without clear guidance on potential side effects or seeing proven results, it’s hard to fully trust them.
Inconsistency in Skincare plan
It’s hard to stick to a skincare routine when you’re unsure of what actually works. With no clear guidance, many people find it challenging to stay consistent.
Misleading Product Labels
Most products claim themselves to be "natural," but it's hard to tell whether they actually use natural ingredients or just add a fragrance,
Challenges with Skin Needs
Everyone’s skin is different. What works perfectly for one person might not work at all for another, leaving many people frustrated and unsure of what’s truly right for their skin.
With these insights in mind, let’s explore what other people are looking for in natural skincare and understand their expectations and concerns.
User Stories
Abhishek
Working Professional
Delhi
With all the travel, my skin suffers from dust and pollution. I want to protect it, but I don’t have time to figure out how. Is there a faster way for natural skincare that fits my busy schedule?
I’ve never taken the time to understand what my skin type and issues are, so I feel lost when it comes to natural skincare because I don’t know what will work for me.
Skincare isn’t my thing, and I often feel like I might be doing it wrong. What if I make my skin worse or can’t figure out what to do next?
Sumitra
Village Farmer
Mahodiya (M.P)
Working under the sun every day has caused me skinburn I have limited economic resources and would like to find a way to care for it.
Is there a way for me to figure out how severe my skin condition actually is
There are no skincare experts nearby in my village, so how can I treat my sunburn and any infections on my own?
What other means or options are there for me to better my skin and facilitate its natural healing process?
Now that we understand the key problems and what users expect from natural skincare, let’s explore the solutions that address these problems.
Home Screen
The app’s home screen is tailored for two different needs of different types of users: subscribers and newcomers
Subscribers can access advanced features that we’ll discuss later in the case study.
New users can explore basic features to see if the app suits their needs.
Let’s Take a look at Subscribed user screen first
Revenue model hypothesis
Subscription will be < half a price regular market product per month
Freemium Model
Subscribed
Weekly Progress Calendar
Improves Consistency, Engagement
The app’s weekly calendar helps users stay consistent with their skincare. When users complete their daily routines for the entire week, they earn reward points that can be used for in-app benefits.
Checkup Options
Solves Personalized Remedies
Skin Scan: a personalized scan to analyze skin health.
Hair Scan: focused on assessing hair condition.
Manual Entry: for users familiar with their skin who prefer to input details manually.
Routine for Subscribers:
Solves following the skincare plan
Subscribers can set up daily routines that match their schedule and needs. The app suggests natural remedies tailored to each user’s specific skin needs, based on data collected during onboarding.
(More details on this feature will be covered in the subscription section.)
General Wellness Routine
Additional ways for Healthy Skin.
Healthy skin comes from a Healthy lifestyle. In this section, users can explore daily meal ideas like fruits, vegetables, and Health drinks plus simple exercise goals to support skin health.
Each recommendation is flexible, allowing users to adjust it to suit their personal lifestyle needs with this .
Uv Index
Additional ways for Healthy Skin.
To help prevent sun damage, the app includes a UV Index that shows the level of UV radiation in your location. Users can check their local UV levels and receive up to SPF 15 protection using only natural remedies
Free
Routine for Subscribers:
For non-subscribed users interested in trying natural skincare remedies, the app provides access to features like skin checkups and the daily UV index learn tab. These features help them get started without committing to a full routine.
Remedies flow
tapping on Face Scan, users can begin their journey to get skincare remedies.
Skin Analysis Screen ( After Scan )
After Scan, user’s directed to a detailed skin analysis screen. The skin analysis screen provides a detailed breakdown of your skin condition, issues, and possible causes.
Analysis
Problem Identification Cards
Solves issue of unawareness about skin
A card swipe feature visually highlights detected skin issues, such as acne or open pores. Users can swipe through each issue one by one or view all issues at once
Skin Condition Overview
Builds Trust
This section addresses users’ lack of awareness about their skin condition & it’s severity by giving them a clear overview of their skin health. It shows the condition’s stage and the chances of improvement through natural remedies.
If the estimated improvement chance is under 20%, the app suggests seeing a skin specialist.
List of Skin Concerns
Users receive a clear list of their identified skin issues and their possible causes with a simple description for each.
Cards
Skin Condition Overview
Compact view
Detail view
Recovery Chance
High
Low
Faq and help
Remedies Screen
The Remedies Screen has three main sections: home remedies, natural skincare products available for purchase, and proven results. Let’s go through each section to understand its purpose and impact.
Remedies
Remedies for skincare
Solve Quick Access to Remedies, Confidence
Users get personalized list of remedies that match their skin type and specific concerns from the analysis, helping them feel more confident in trying these solutions.
Natural Products for Purchase
Solves Time Constraints, Build additional Revenue Stream
This feature offers natural, ready-made products that target their skin concerns identified in the analysis. Each product is made with safe, natural ingredients.
Real Stories for Trust
Builds Trust & Reliability
The app displays real progress photos of users with similar skin profiles, showing week-by-week improvements to build trust in the effectiveness of these remedies.
User Goals
From this point, users can choose their journey based on their needs.
User 1
Someone like Abhishek, who has limited time, can purchase ready-made natural remedies for convenience.
User 2
Someone like Sumitra, facing geographic or economic constraints, can prepare remedies at home using the provided recipes, achieving similar benefits.
Purchase Flow
This purchase flow makes it easy for users to buy natural skincare products, delivered right to their doorstep
Purchase
Product Selection
Add items to cart or save to favorites.
Cart Overview
Review items, apply coupons or reward points earned from weekly skincare goals.
Billing Summary
Detailed bill with download option.
Remedies Preparation
The preparation screen offers a detailed, step-by-step guide to help users prepare remedies for their skin issues, along with chat support for any questions.
Prepare
Remedies
Solves Allergy Issue if any
Remedies include ingredients and estimated time required to prepare.
If a user has an allergy to any ingredient in a remedy, they can tap filter and choose to see alternatives with suitable ingredients.
Remedies flow
tapping on Face Scan, users can begin their journey to get skincare remedies.
Steps
Listen Feature
Convivence in skincare
The lets users listen to each step, making it easier to prepare remedies without needing to constantly look at the screen.
Chat Support
Solves issue of Support, Build Confidence
Provides users with guidance and support during their skincare process, if they encounter any issues.
Create Routine
Increase Subscription Rate
Users can set up a routine here once satisfied with the remedy.
Let's explore the exclusive features available to subscribed users
Feature 1: Following Routine
To solve the challenge of sticking to a structured skincare plan, subscribed users can follow a weekly remedy routine and adjust it based on their progress each week.
Routine
Feature 2: Tracking the routine
With the Insights tab, users can review their weekly routine progress and see how consistently they’re meeting their skincare goals.
Tracking
Encourages users to complete their skincare routines, boosting overall app engagement.
Routine Insight
Graphs visually show how many remedies the user has completed out of the total , with marking full completion each day, helping users easily track their daily routine progress.
Food & Drinks Insight
The Food and Drinks Insight tracks daily servings of skin-boosting foods like fruits and salads, along with hydration progress from water and other skin betterment drinks.
Workout insight
Exercise has a natural impact on skin health, the app offers a simple daily exercise goal, like 30 min. The app will record how many minutes users complete each day, giving them clear insights into their progress.
Progress
Feature 3: Progress
Users can take and upload photos sorted by week to track their skincare journey. This visual comparison helps users see their progress, building confidence in their routine and in the app’s effectiveness.
Improvements
Week 1
Week 2
Week 3
Learn Screen
The Learn screen offers users helpful articles on skin health and ingredients. This feature allows users to browse and learn about skincare topics, boosting engagement and adding value to their experience.
Learn
That’s a wrap
This brings our skincare journey to a close—thank you for following along! If you have any questions or want to connect, feel free to reach out.
Thanks again!